Our in-house team developed several lines of product that we wanted to have a cohesive feel, not just within each individual line of products, but that the products worked well together. Most of our product lines had a very natural, from-the-earth feel to elevate the ‘healthy’ factor while still being approachable.
Our target audience was people who were trying to make small steps to be healthy, not necessarily those who were already going to health food stores.
• Product photography
• Custom Icons
• Mighty Crunch name
• Story Copy (with team input)