Jarrett Stevens, one of the lead pastors at Soul City Church, and I collaborated to formalize the church’s brand. As they were growing, they needed to be able to bring on designers and vendors to help them build their website and other marketing materials. The best way to capture their identity in a concise way was to create a style guide.
I did not create the logo, but I did bring together Jarrett’s inspiration and elements that already existed to keep SCC’s brand strong as they moved forward.
These are a few of the pages from the document.
art direction, branding